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Making the Ads add up - Why ad agencies must take back control of cost

Even before the Covid-19 pandemic ripped through the global economy, there were clear signs that times were changing for advertising agency giants. 

The crisis should not be viewed as the nail in the coffin of the agencies, but as a catalyst for them to make the changes many already knew were needed.

See our article here on how agencies need to transform, and what challenges need to be navigated.

https://www.alixpartners.com/insights-impact/insights/making-the-ads-add-up/

In the UK, ITV's advertising revenue was down 42% in April, while Fox in the US has seen revenues halve. It is a similar picture in other markets, because there are many products that are just not selling at the moment. So why advertise them?

Tags

covid-19, advertising, creative industries
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