People
Even before the Covid-19 pandemic ripped through the global economy, there were clear signs that times were changing for advertising agency giants.
The crisis should not be viewed as the nail in the coffin of the agencies, but as a catalyst for them to make the changes many already knew were needed.
See our article here on how agencies need to transform, and what challenges need to be navigated.
https://www.alixpartners.com/insights-impact/insights/making-the-ads-add-up/
