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The Common Data Model: Getting a Rapid Start on the Road to Future Ready

As explained in the first article in this series, Why Digital Matters Now, companies must become digitally mature to compete effectively. Many business leaders are ready to put their companies on the path to digital maturity but are unsure where – or how – to begin. Establishing a Common Data Model (CDM) is a fast and impactful way to jumpstart these efforts. A CDM creates a single source of truth to support business intelligence for informed decision-making and automates processes based on real-time information. Continue reading to learn more about this essential first step on the road to Future Ready.

Today's most successful businesses have an underlying digital platform called a Common Data Model that aggregates all information about their business in one central location.