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In 2020, PepsiCo brought a pair of direct-to-consumer websites from ideation to launch in just 30 days in an attempt to capture market...
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During the early stage of the pandemic when people were cooped up at home, demand for at-home workout equipment went through the roof,...
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The COVID pandemic saw an overnight shift in demand from instore to online: in Q2 2020, e-commerce sales grew 44% y/y, and consumer...
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As consumer product (CP) sales shift online at a rapid pace, companies must prioritize opportunities across the e-commerce value chain....
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To thrive in an increasingly complex digital world, consumer products companies must be deliberate about how they structure and run the...
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If you’re a consumer products company wondering whether the upsurge in e-commerce due to the pandemic is an anomaly, the answer could not...