Jul 31, 2023 The Collapsing Tower of the Pay TV Bundle By Jeff Goldstein Francesco Barosi Brian Schwartz Katarina Milen Lexie Perrotta +2 more... Show less In 2021, analyst firm Moffett Nathanson wrote “The media industry just suffered from the worst year ever for cord cutting.” At the time,...
Mar 22, 2023 A tough road ahead for advertising: Time for fundamental change By Grace Lee Jeff Goldstein Francesco Barosi Lexie Perrotta Brian Schwartz +2 more... Show less The bull market for global ad spending, which expanded by over $450 billion (an 8% compound annual growth rate) from 2009 to 2022, has...
Dec 13, 2022 Cutting the cord: Are consumers spending more than ever? By Jeff Goldstein Francesco Barosi Brian Schwartz Maneel Grover Lexie Perrotta +2 more... Show less In the latest edition of our series on cutting the cord, we’re diving into a tricky question: Do consumers save money by cord-cutting, or...
May 04, 2022 Cutting the Cord: How to compete in a shifting ecosystem By Jeff Goldstein Brian Schwartz Grace Lee Fewer than 64% of U.S. households subscribe to pay TV; this number was 89% ten years ago. Cord-cutting is not a new trend, and the...