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As we examine the menu for media industry dealmaking in the upcoming year, it's evident that there are both sweet and sour ingredients....
Rachel Geffner
Vice President, AlixPartners
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In March 2023, we wrote about the evolving challenges affecting the advertising market, shedding light on ad spend headwinds during...
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Even with the growth of streaming, a future model to replace the highly profitable Pay TV structure has yet to take shape in a way that...
Machine learning (ML) and generative AI have the potential to transform production workflows and the content creation process. But the...
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Local news has been in decline since the start of the digital boom. Its traditional economic model, heavily reliant on advertising for...
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Five major trends to emerge next year as overall streaming growth deceleratesand willingness to pay for premium content peaks....